I developed a concept for a diminishing-discount promotion inspired by Britain’s love of fish and chips. The idea captured a quintessential part of British culture and was designed to roll out seamlessly across print, web, email, and social platforms. This ended up being the highest performing promotion at Boden this year.

Scope of the project - Concept development, art direction, web design, social posts and stories, paid ads, printed postcard and emails. Copy provided by copywriter. Animation by me.