Design for Contrado summer campaign. Included working closely with the art director to create a capsule collection and 360 campaign for a collaboration with artist Marcello Velho. Our aim was to bring the focus of sustainably made products to the front of the campaign through Marcello’s playful illustrations and the outdoors. My role included involvement from start to finish from artwork selection, product mockups and sketches, creating the concept, sourcing models and the makeup artist, assisting the art directing of the photoshoot, to working up final design layouts ensuring consistently high quality creative across the website, print collateral and all brand touchpoints.

Scope of the project - Assisted art direction, concept, photography direction, website and landing pages, social posts, paid ads, printed inserts. Copy provided by copywriter. Illustrations provided by artist.